SELBY Ginza Boutique ~ Greetings from the company's 20th anniversary
Selby is celebrating its 20th anniversary this year.
This is all thanks to everyone who uses and patronizes Selby.
I would like to take this opportunity to thank you very much. Thank you very much.
At Selby, we have established a corporate philosophy of ``creating value and excitement beyond our customers' imagination through our activities of selling and buying.''
We have been conducting business activities. A typical jewelry store makes its business by selling jewelry to customers.
We place importance on creating two-way relationships, such as not only selling, but also purchasing unwanted jewelry and precious metals, and creating new jewelry using the purchased jewelry as materials. I have done so.
The company name SELBY is a word that symbolizes the relationship between our customers and us.
The name is a combination of " Sell " and " Buy ".
Twenty years ago, used jewelry was not yet accepted by the world. I can't give you a clear reason, but I feel a sense of resistance.
I remember that there were many customers who said that.
When we start selling used jewelry online, we offer ``returns possible,'' `` 1 -year product warranty,'' and ` `any number of times within a year (within a specified range).''
We tried to alleviate customers' concerns by establishing a system that allows for resizing, but it still took some time for used jewelry to gain citizenship.
It was about two or three years after Selby was established that the world began to change.
I began to see the phrase "Reward for myself" in women's magazines, and the timing coincided with the spread of this phrase.
A new sense of value began to take root: jewelry should be something that could be "sold ," "buy ," "exchanged," or "remade" as needed , and the negative image of used jewelry rapidly diminished. It is.
The number one reason why people choose used jewelry as a ``reward for themselves'' is because it costs about 1/2 to 2/3 of the budget to buy new jewelry, or even less.
Being able to purchase jewelry that is as polished as new.
But reused jewelry is more than just a bargain.
In 2015 , the United Nations General Assembly adopted the SDGs , which aim to achieve 17 global goals and 169 specific targets in order to realize a sustainable society free of discrimination and poverty by 2030 .
The process of creating new jewelry and delivering it to consumers places a huge burden on the global environment. Some of you may have seen the photo of the remains of a diamond mine, a gigantic mortar-shaped hole up to 1 km deep. Mining of gemstones other than diamonds, gold, and platinum also leaves a huge scar on the earth. Jewelry is finally completed after going through processes such as casting, setting stones, and polishing, but each process places a burden on the global environment. The environmental impact of reused jewelry is minimal, such as the "repolishing" process. In other words, used jewelry can be said to be jewelry that has a low environmental impact and is highly sustainable, in line with the spirit of the SDGs .
At Selby Ginza Boutique, which opened in 2012 , you can now purchase officially repaired items from luxury brands and rare reused jewelry ranging from hundreds of thousands of yen to tens of millions of yen. I am thrilled that people now understand the universal value of jewelry, whether it is reused or not.
Over the past year, the environment surrounding the jewelry industry has changed significantly. Needless to say, the cause is the global pandemic of the new coronavirus infection. The entire jewelry industry is beginning to explore the use of the Internet as a means to connect with customers.
Utilizing online jewelry sales is an area that we have been involved in since our founding, and we have accumulated over 20 years of know-how.
Since last year, we have started to focus on services for companies so that the jewelry industry can utilize our know-how.
Now, as we enter our 21st year, we are going back to the roots of our founding and will continue to think carefully about what we can do to provide our customers with a sense of value and excitement.
Thank you for your continued support of Selby.
February 20 , 2021
Selby Co., Ltd. Representative Director Toshiya Matsutani